Digital Printing is the future

Alexander McQueen ss10

Alexander McQueen ss10

Prada ss10

Manish Aurora ss10

Basso and Brooke ss10

Why do I even waste my time learning how to screen print? Sooner or later digital printing is going to take over the tedious cutting and counting of screens and we will all be able to afford gorgeously colored prints with a million colors. Or more monotone ones with a million shades of grey. For now this technique stays exclusive for the "Exclusives" like Alexander McQueen, Prada, Basso & Brooke (see above), Jason Wu and Narciso Rodriques - just to name a few of the big ones out there.

More and more high end designers are reaching out to digital printing as a vehicle for their clothes. It sets them apart and gives endless possibilities to let their print fantasies run wild. In addition it prevails mass marketers like H&M and Forever 21 to knock them off because guess what- they can't afford to digitally print. At least not yet....